Kayla Itsines feature for Businessweek

Design and code for web.
Source

Kayla Itsines ab feature Bloomberg

Kayla Itsines ab feature Bloomberg

Many health fitness articles have a clean white GOOP feel so I wanted the centerpiece of this design to be an uncomfortably fleshy repeating ab pattern.

Quotes from twitter:

This is the creepiest god damned background photo illustration I've ever seen on a story.

wtf bloomberg

Can we discuss this online layout? #abs #abs #abs